App Store Optimization Tips (2021)
App Store Optimization (ASO) is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings. Due to its similarities to search engine optimization (SEO) for websites, app store optimization is also referred to as App Store SEO, App Search Optimization, and Mobile App SEO.To get more news about Aso Service, you can visit aso700.com official website. One of the biggest aspects of improving your app store search rankings is the choice of keywords. Thus, your app search optimization efforts should start from implementing the right app store keywords. To start, try and come up with at least 50 app store keywords. Here are some great ASO tools to guide you through the hunt for quality keywords. These tools will provide you many other keywords to consider. And the best part of all – they’re all free! Remember that your app store keywords must be relevant to your apps. Don’t be tempted to use a popular, but irrelevant keyword to your apps. You want your apps to be found by users who will actually download and enjoy your apps. Now with your initial set of app store keywords, it’s imperative you develop a strategy to filter and select the best keywords for your app. Here are some app store keyword tools that can help you with this optimization process. These tools provide the popularities (or search traffic) as well as difficulties (or chances) of your app store keywords. In general, carefully select around 25 app store keywords for the next release of your app. Now that you have chosen and optimized your app store keywords, you are ready for step 2 of app search optimization: putting the app store keywords in the right places. There are a couple of metadata where you must fill in the text with your app store keywords.Name your app in a creative and searchable fashion. Not only is it the first piece of the puzzle in telling your potential users what your app is, it also gets your app in the app store search results. According to MobileDevHQ (now renamed to Tune), using keywords in your title can result in up to 10.3% increase of rankings.Both Google Play and iOS App Store search algorithms scan the app name for keywords when a user performs an app store search and give higher priority to apps with names that contain the search input. As such, it is a good idea to include a few keywords in your app name. However, moderation is key. Don’t stuff every app store keyword you know into your title or your app will look spammy. You need to find a good balance between keywords and branding.Also, iOS App Store limits the app name to a maximum of 30 characters in iOS 11, while Google Play Store also sets the limit at 30 characters. Thus, efficiency and moderation is the name of the game.
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